The East India Company brand was acquired by our client, who was looking to revitalise this famous old company into a modern retail offer which reflected the heritage aspect. A suitable site formally trading as a travel agent was located in London’s West End, and creative designers Four IV developed a retail concept which ab associates procured and implemented over two floors including a complete make over of the façade, and the installation of a corporate office suite in the basement area. Exquisite fixtures and and high quality finishes were incorporated into the retail scheme which beautifully displays the teas, spices, preserves and other products available.